Head of Growth

London, England, United Kingdom · Marketing

Description

About us

We are a high growth, vibrant technology company based in the heart of one of Europe's hottest tech scenes, Shoreditch. We have carefully crafted our team from outstanding businesses (Google, Uber, Graze, Unilever, Just-Eat) to build a service that will redefine what it means to age.

We are here to provide top quality home-based care for those who cannot manage on their own. We match people to carers so they don’t feel alone and forgotten in a care home, and use technology to give families peace of mind. People need to rest assured that their mums/granddads/great aunties are being cared for at home when they are at their most vulnerable - everyone gets old. Even you!


About the role

The Head of Growth will be an experienced and entrepreneurial leader responsible for driving and accelerating growth through customer acquisition. This is a newly created role to lead Acquisition Marketing team, currently 1 direct report, but with a remit for rapid expansion. You will be responsible for managing all paid acquisition channels offline and online including TV, Inserts, PPC, Facebook, Display & Direct Mail. As a rapidly scaling business, where budgets are rapidly increasing year on year, your task will be to deliver continued growth through optimising existing channels and unlocking new ones.

This role is both strategic and operational, deploying key initiatives simultaneously and moving at a fast pace. As an analytical thinker, you will have an understanding of offline direct response media and how to deploy each channel to the best effect to successfully engage and acquire new customers. You will have a strong understanding of digital channels, and keep up to speed on the latest thinking regarding building rapid, sustainable growth. With a track record of managing high performing teams to drive growth, you will have the ability to think originally to tackle complex growth problems and be able to demonstrate resilience in the face of setbacks.

Working closely with the Head of Brand, you will own the paid performance of the business, balancing the need for growth with the need for effectiveness. Together with the management team, you will also be involved in guiding the wider performance of Elder, helping to shape the direction of the business as it goes through the next stage of its growth.


What You’ll Be Responsible For...

Requirements

Benefits

We’re a service business and we know that without the best people, we cannot build the best company which is why we treat our team very well. We can offer:

This is the rare opportunity for an intelligent and driven person who wants to be part of a business that is growing exponentially whilst also changing the world for better!


To apply, please send your CV to Vicky - [email protected]

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